Portfolio

We're all in this together (2).png

3i Housing of Maine

A non-profit dedicated to building a community where adults with physical disabilities can live independently, with innovative and integrated resources.

Date

January 2021–Present

Brief

As a communications consultant for 3iHoME, I helped the president and board of directors create a communication strategy for social media, donor relations and advertising reports.

What I Did

Copy Editing

Social Media Strategy

Graphic Design

Website Maintenance

Video Creation

Communication Planning & Research

Results

I helped 3iHoME release a white paper, manage their website, create social media templates and formulate short- and long-term communication plans. 

fgdkjgh.PNG

UMD Student Government Association

The student-led governing body at the University of Maryland, College Park. The organization represents over 30,000 students' needs to improve the college experience.

Date

May 2020–December 2020

Brief

As Director of Communications for my Student Government Association, I worked to address student concerns through digital engagement. To interact with our constituents, I wrote press releases, a weekly e-newsletter, and managed a team to conduct outreach through virtual events and social media. Additionally, I served as the organization’s press contact and successfully pitched stories that appeared in national outlets, including The Washington Post and The New York Times.

What I Did

Web Design

Community Outreach

Media Relations

Social Media Management

Graphic Design

Content Writing

Livestream Administration

Results

During my experience with the SGA, my campaigns amassed 370,000 impressions on social media and engaged more than 150 student groups, local businesses and community stakeholders. My media relations efforts allowed the SGA to receive national and local attention through print and broadcast outreach, including in The Washington Post and The New York Times.

ghfghfgh.PNG
94573888_130428165250427_612845809558146
gfg.PNG

Forward Maryland

A Student Government Association campaign to represent over 30,000 students at the University of Maryland, College Park.

Date

February–March 2020

Brief

I was the senior adviser and communications director for Forward Maryland where I directed message and design strategy for our team of over 200 students. In one month, I created social media accounts, graphics, brand identity and a website for the campaign. 

What I Did

Graphic Design

Logo Design

Brand Identity

Communication Strategy

Results

Our campaign won the election through our fun and relatable graphics and tone. Students connected with Forward Maryland's use of humor, succinct information and virtual events that allowed personal access to the candidates. 

The Diamondback: "From Spotify to TikTok: SGA campaigning in the age of COVID-19"

Brand Identity

Examples of brand identity for student organizations.

Date

February 2020–Present

Brief

I created brand identity guides for Forward Maryland, UMD Gratitude Project and the ECE Peer Mentor Program at the University of Maryland. Each project required translating the goals, tone and audience of the organizations into a visual design package. 

What I Did

Graphic Design

Logo Design

Brand Identity

Communication Strategy

Results

I provided each client with sample logos, a color palette, font choices and social media templates to allow for a cohesive branding look. I also taught each client how to use the templates to provide a sustainable way to keep their organization's visual identity consistent.

one%20hour%20of%20service%20logo_edited.
one hour of service style guide.JPG
one hour of service style guide.JPG

One Hour of Service

A non-profit to encourage community service during the coronavirus pandemic.

Date

March–April 2020

Brief

I created the messaging, brand identity and communication outreach plan to raise awareness and establish One Hour of Service. Designing the voice and look of the organization from its inception allowed me to enhance my written and graphic skills around a singular issue area. I also successfully developed community partnerships with other non-profits in the D.C. area.

What I Did

Brand Identity

Web Design

Messaging

Community Outreach

Results

While One Hour of Service is no longer active, the organization received positive feedback from community partners and successfully launched a website and outreach campaign earlier in the course of the coronavirus pandemic.

fghldfg.PNG

NextChapter Consulting

A consulting group working with companies, nonprofit organizations, and associations to develop strong education partnerships.

Date

July–August 2019

Brief

I designed a website for NextChapter Consulting. After providing two options for the website, one modern and one traditional, I worked with the client to create a bright and simple design. I also helped the client find images that conveyed the spirit of her business.

What I Did

Web Design

Brand Identity

Testimonial

"I had the privilege of working with Joy and setting up a website for my new consulting practice. Joy listened to my ideas and helped bring them to reality. She approached the task with imagination, creativity and care – the results are outstanding. I highly recommend Joy as a skilled web designer."

– Irene Spero, CEO, NextChapter Consulting